Third-party Ad Network Overview

This document introduces the third-party ad networks supported by UJU and how to configure and use these ad networks in the platform.

Supported Ad Networks

The UJU SDK integrates multiple mainstream ad networks to provide developers with a wider range of ad sources and higher fill rates.

Domestic Ad Networks

Ad Network	Supported Ad Types	Features
Pangle	Banner, Rewarded Video, Interstitial, Native, Splash	ByteDance-owned, extensive coverage
Tencent Ads	Banner, Rewarded Video, Interstitial, Native, Splash	WeChat, QQ ecosystem traffic
Baidu Alliance	Banner, Rewarded Video, Interstitial, Native, Splash	Baidu search and feed
Kuaishou Alliance	Banner, Rewarded Video, Interstitial, Native, Splash	Short video user groups

Overseas Ad Networks

Ad Network	Supported Ad Types	Features
AdMob	Banner, Rewarded Video, Interstitial, Native, Splash	Google-owned, global coverage
Facebook Audience Network	Banner, Rewarded Video, Interstitial, Native	Social network traffic
Unity Ads	Rewarded Video, Interstitial	Professional ad network in the game field
IronSource	Banner, Rewarded Video, Interstitial, Native	Globally renowned ad platform
AppLovin	Banner, Rewarded Video, Interstitial, Native	Mobile app advertising expert

Ad Network Configuration

1. Configure in UJU Platform

1. Log in to the UJU developer platform
2. Enter the application management page
3. Select the application to configure
4. Click the "Ad Network Configuration" option
5. Enable the required ad networks and fill in the corresponding parameters

2. Required Parameters

Different ad networks require different configuration parameters, mainly including:

Ad Network	Required Parameters
Pangle	App ID, App Key
Tencent Ads	App ID, App Key
Baidu Alliance	App ID, App Key
Kuaishou Alliance	App ID, App Key
AdMob	App ID, Ad Unit ID
Facebook	App ID, Placement ID
Unity Ads	Game ID, Placement ID
IronSource	App Key
AppLovin	App Key

3. Priority Settings

On the UJU platform, you can set priorities for different ad networks, and the system will request ads in priority order:

1. The smaller the priority number, the higher the priority
2. When high-priority ad networks have no ads, the system will automatically try the next priority ad network
3. You can set different ad network priorities for different regions

Ad Network Testing

Test Mode

During the development phase, it is recommended to use test mode for ad testing:

1. Set debug: true during SDK initialization
2. Add test device IDs
3. Test ad units for each ad network:

Ad Network	Test Ad Unit
Pangle	Please refer to Pangle official documentation
AdMob	ca-app-pub-3940256099942544/xxxxxxx
Facebook	Please refer to Facebook official documentation
Unity Ads	Please refer to Unity Ads official documentation

Testing Notes

1. Do not use test ads in production environment: Test ads are not charged and will affect revenue
2. Test device limits: Each ad network has certain limits on the number of test devices
3. Testing frequency: Do not request test ads too frequently, as you may be temporarily restricted by the ad network

Ad Network Optimization

Fill Rate Optimization

1. Enable multiple ad networks: Increase ad sources and improve fill rate
2. Set reasonable priorities: Set optimal priorities based on performance in different regions and ad types
3. Optimize ad placement design: Ensure ad placements meet the requirements of each ad network

eCPM Optimization

1. Ad placement layout: Reasonable ad placement layout can improve click-through rate and eCPM
2. User experience: Balance ad display and user experience to avoid excessive ads affecting retention
3. Targeting settings: Set precise targeting parameters in each ad network backend
4. A/B testing: Test different ad placements and display strategies

FAQ

Q: Why are some ad networks not filling ads?

A: Possible reasons:

1. Incorrect ad network configuration
2. The application is still under review
3. Insufficient ad inventory for the ad network in the target region
4. Ad placement settings do not meet ad network requirements

Q: How to view performance data for each ad network?

A:

1. View overall data on the "Data Report" page of the UJU platform
2. Click "Ad Network Breakdown" to view detailed performance of each ad network
3. You can view more detailed data in the official backend of each ad network

Q: What should I do if there is an ad network SDK conflict?

A:

1. Use UJU's aggregated SDK to avoid directly integrating multiple ad network SDKs
2. If direct integration is required, ensure version compatibility
3. Contact UJU technical support when conflicts occur

Q: How to handle policy compliance issues of ad networks?

A:

1. Comply with the policy requirements of each ad network
2. Add necessary user privacy notices in the application
3. Ensure that ad content complies with local laws and regulations
4. Regularly check policy updates from ad networks

Technical Support

If you encounter problems when configuring or using third-party ad networks, please contact our technical support:

• Email: marco@ujuad.com
• Official website: https://www.ujuad.com
• Customer service phone: 18825052976

Our technical team will provide you with professional support and solutions.